Keywords
Vikas Malhotra discusses the 3 different types of keywords
and why each type is important for your website. Learn how
to use keywords for a positive impact on the SEO of your
website.
Types of Keywords
Keyword can be classified into three categories :
Single word Keyword
Multiple word Keyword
Keywords based on Theme
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Keyword(s) are basic raw material used
in Search Engine Optimization (SEO). Keyword selection must
be done using Keyword Research where we use special tools
to find out a list of Keywords (search terms) searched by
targeted audience, recently. Keyword can be single word,
two or three words, multiple words and theme based.
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Lets detail each of these one by one . Understanding these categories
of keywords would also help one to decide as to their targeting
on specific pages.
Keyword of Single word
Keyword of Single word is used to target a large traffic
but leads to highly competition category of sites. Keyword
of Single word are known as generic Keyword(s) where we
target general audience. Keyword of Single word does not
help to target a specific page for a specific audience.
Although, Keyword of Single word helps in bringing huge
traffic but these terms are mostly not relevant these days,
as, searchers mostly use two or three keyword to find out
their required information.
Instead single word keywords are good theme keywords.
We can use these primary keyword 5 to 7 times in a web
page for good theming according of a site. The inside pages
of the site can qualify these themes into product or service
categories by adding qualifiers to these theming keywords.
Example:
Keyword “Services” will produce result of all the web sites
related to Services which can be United States Department
of Health and Human Services, The Substance Abuse and Mental
Health Services, direct Services, online Services, offline
Services, Indian Services, American Services, food Services,
agricultural Services, business Services, free Services,
paid Services, etc.
Keyword of Multiple words
Keyword of Multiple words is used to target a specific
traffic, which leads to high sale, top position in search
result listing as well as improves page rank competition.
Keyword of Multiple words are known as Specific Keyword(s)
where we target a specific audience & not general searcher.
Keyword of Multiple words helps to target a specific page
for a specific audience.
Keyword of Multiple words, more often than not are location
specific and related to geographic area of your intended
services or products.
Keywords based on Theme
Keyword based on Theme are used to target a highly targeted
audience, which leads to quick high sale, top position in
search result listing as well as boosts page rank. Keywords
based on Theme are known as Conceptual Keyword(s).
Keywords based on Theme consists all possible primary Keywords
related to the web site therefore attracts high traffic
of targeted audience. Keywords based on Theme add quality
by providing Keyword Rich Text to search engines, which
improve results and provide targeted search result listings.
Keywords based on Theme are used in each page of web site
to focus on a specific topic correlated to a targeted topic
or idea (theme). Keywords based on Theme effectively contribute
in growth of informative pages for its site focusing on
different related topics.
Keywords Targeting Strategy
Keywords Targeting Strategy is a tactic, which guides in
placing primary keywords like Keyword of Single word, Keyword
of Multiple words and Keyword based on Theme according to
their importance for successful optimizations of the site.
About The Author
Vikas Malhotra - I'm the owner of an SEO Company Mosaic
Services and I regularly write and submit articles on various
SE specific topics.
To know more about my company and its services and find
more articles, please visit my website http://sem.mosaic-service.com
rakeshojha@ebrandzonline.com
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